KMHC301 Strategic Management Syllabus — AKTU 2023-24

Syllabus

5 units · 40 lecture hours

Unit1

Unit 1

5 hrs

Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process. Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.

Unit2

Unit 2

8 hrs

Environmental Scanning:Understanding the Macro Environment: PESTEL Analysis, Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using resources to gain Competitive advantage & its sustainability, Value Chain Analysis. Case Studies and Latest Updates.

Unit3

Unit 3

10 hrs

Strategy Formulation: Situational Analysis using SWOT approach Business Strategies: Competitive Strategy: - Cost Leadership, Differentiation & Focus, Cooperative Strategy: - Collusion & Strategic Alliances Corporate Strategies: Directional Strategy: Growth strategies,Stability Strategies & Retrenchment Strategies. Corporate Parenting Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The sourcing decision: Outsourcing & offshoring Case Studies and Latest Updates.

Unit4

Unit 4

10 hrs

Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework. Case Studies and Latest Updates. Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organizational Life cycle, Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and corporate culture, Case Studies and Latest Updates.

Unit5

Unit 5

7 hrs

Strategy Evaluation & Control:Evaluation & Control process, Measuring performance: types of controls, activity based costing, enterprise risk management, primary measures of corporate performance, balance scorecard approach to measure key Performance, responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for proper control. Strategic Audit of a Corporation.Case Studies and Latest Updates.

Course Objectives5 points

To have a clear understanding of the key concepts and principles of strategic management
To have skills and understanding of tools and techniques for analyzing a company strategically
To provide a basic understanding of the nature and dynamics of the strategy formulation and implementation processes.
To encourage students to think critically and strategically.
The ability to identify strategic issues and design appropriate courses of action.

Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

CO1Formulate organizational vision, mission, goals, and values
CO2Develop strategies and action plans to achieve an organization's vision, mission, and goals.
CO3Develop powers of managerial judgment, how to assess business risk, and improve ability to make sound decisions and achieve effective outcomes.
CO4Evaluate and revise programs and procedures in order to achieve organizational goals;
CO5Consider the ethical dimensions of the strategic management process;

Official AKTU syllabus

This subject is on page 7, 8 of the original AKTU PDF.

Official AKTU syllabus PDF ↗

Strategic Management