BMBIT05

Business Data Warehousing and Data Mining

L-T-P3-0-0 Session2025-26 TypeTheory
Appears in 1 semester

MBA General · Sem 4 (Specialization: Information Technology (IT))

Syllabus

5 units
Unit1

Unit 1: 6 hrs

Introduction to Data Warehousing and Data Mining: Fundamentals and Definitions: Data warehousing and its business value, Introduction and evolution of data mining, goals of data mining, Myths about data mining, The Data Mining process; Business Relevance - Data warehousing vs. OLTP systems, Roles of data warehousing and mining in business decisions; Basic Architecture and Components - Overall architecture of data warehouse systems, Layers: staging, integration, access, Enterprise Data Warehouse (EDW); Knowledge Discovery in Databases (KDD) - Knowledge Extraction through Data Mining, Steps in KDD process and business applications

Unit2

Unit 2: 7 hrs

Data Warehouse Modeling and Implementation: Multidimensional Data Modeling - Star, snowflake, and fact constellation schemas, Dimensional modeling and its business use cases; OLAP (Online Analytical Processing) - Concepts of OLAP cubes, OLAP operations: roll-up, drill-down, slice, dice, pivot, OLAP vs. OLTP, applications in business analytics; ETL Processes - Data extraction, transformation, and loading, Data integration and metadata management; Data Quality and Warehouse Implementation Approaches - Methods for improving data quality, Warehousing architectures (centralized, federated, real-time), Challenges and best practices in implementation

Unit3

Unit 3: 7 hrs

Data Preprocessing and Exploration: Data Preparation Techniques - Data cleaning, integration, transformation, Data reduction, discretization, concept hierarchy; Feature Engineering -Feature extraction and transformation for mining; Visualization and Statistical Summaries -Data summarization, data visualization for business; Issues and Challenges - High dimensionality, scalability, missing values

Unit4

Unit 4: 10 hrs

  • Data Mining Methods: Association Rule Mining - Mining frequent patterns, market basket analysis, Apriori algorithm and advanced techniques, Constraint-based and correlation mining; Classification and Prediction - Decision trees, Bayesian classifiers, SVM, rule-based classifiers, Regression, prediction accuracy, and evaluation, Ensemble methods and business use cases; Clustering -Clustering algorithms: k-means, hierarchical, density-based, grid-based, Clustering
  • high-dimensional data, outlier detection, Applications in segmentation, targeting, fraud detection
Unit5

Unit 5: 10 hrs

Advanced Mining Topics and Applications: Web, Text, and Multimedia Mining - Concepts and business applications; Spatial and Temporal Data Mining - Techniques and relevant uses; Business Intelligence and Case Studies -CRM, financial analytics, marketing, social media, retail, insurance; Trends in Data Mining -Big Data, cloud data warehousing, real-time analytics, AI-driven mining Data Mining Implementation and Ethics: Evaluation and Validation - Accuracy, overfitting, underfitting, cross-validation; Business Integration - Aligning mining outcomes with business strategy, User adoption and deployment; Privacy, Security, and Ethical Issues - Data privacy challenges, security in warehousing/mining, Regulations and best practices, Ethical implications in data analysis and usage

Course Objectives6 points
  • To understand the role and architecture of data warehouses in business intelligence.
  • To develop multidimensional data models and explore OLAP operations for business analytics.
  • To analyze preprocessing steps for mining and implement feature extraction methods.
  • To apply various data mining techniques for classification, clustering, and association rule mining.
  • To examine advanced mining areas including text, web, spatial, and multimedia mining.
  • To evaluate ethical, legal, and implementation issues associated with data mining.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Understand data warehousing components and their role in business intelligence. (Understanding)K2
  2. CO2Apply OLAP and multidimensional modeling techniques for strategic insights. (Applying)K3
  3. CO3Analyze data preprocessing methods and their impact on mining accuracy. (Analyzing)K4
  4. CO4Evaluate and compare various mining algorithms and their business applications. (Evaluating)K5
  5. CO5Develop solutions using mining techniques while addressing ethical and deployment considerations. (Creating)K6

Suggested Readings

  1. Ali ABM Shawkat and Wasimi Saleh A: Data Mining; Method and Technique, Cengage Publication
  2. L. T., Moss, S. Atre, A. Wesley: Business Intelligence Roadmap: The Complete Project Lifecycle for Decision- Support Applications, Information, Technology Series.
  3. Ralph Hughes: Agile Data Warehousing; Delivering World-Class Business Intelligence Systems Using Scrum and XP, Ceregenics Inc.
  4. S. Rizzi & M. Golfarelli: Data Warehouse Design; Modern Principles and Methodologies, Tata McGrawHill Education
  5. Chris Eaton, Dirk Deroos, Tom Deutsch et al., “Understanding Big Data”, McGrawHIll, 2012.
  6. Alberto Cordoba, “Understanding the Predictive Analytics Lifecycle”, Wiley, 2014.
  7. Eric Siegel, Thomas H. Davenport, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die”, Wiley, 2013.
  8. James R Evans, “Business Analytics – Methods, Models and Decisions”, Pearson 2013.
  9. R. N. Prasad, Seema Acharya, “Fundamentals of Business Analytics”, Wiley, 2015.
  10. S M Ross, “Introduction to Probability and Statistics for Engineers and Scientists”, Academic Foundation, 2011.
  11. David Hand, Heiki Mannila, Padhria Smyth, “Principles of Data Mining”, PHI 2013. COOPERATIVE MANAGEMENT (CM) GROUP

Official AKTU syllabus

This subject is on page 82, 83, 84 of the original AKTU PDF.

Official AKTU syllabus PDF ↗