E-Business

The Digital Economy and E-Commerce Foundations: Understanding the Internet Economy - Evolution and characteristics of the digital economy, Current trends and future outlook; Introduction to E-Commerce - Definitions and scope, Historical emergence and milestones; E- Commerce Business Models - B2B, B2C, C2C, C2B, B2A, C2A models, Hybrid and emerging models, Case studies of major e-commerce ventures

Setting Up and Managing an E-Business: Launching an E-Business - Steps in starting an online business, Tools and platforms for e-business; Building and Operating an E-Commerce Website - Web development technologies, User interface and experience design; Customer Acquisition and Retention - Digital marketing and net-based promotional strategies, CRM and personalization; Payment Systems and Security: Online payment options and platforms, Cybersecurity issues and solutions; Legal and Ethical Concerns - E-commerce regulations, privacy, data protection, Ethical marketing, consumer rights, intellectual property

IT Enabled Services and Pervasive Technologies: Introduction to IT Enabled Services (ITES) - Categorization: General Services, Specialized Services, Role of BPO in e-business; ITES in India - Industry size, trends, and global contribution; Mobile Commerce and Pervasive Computing - Mobile payments, omnichannel commerce, IoT integration; Legal Framework - IT Act of India: key provisions and business implications

E-Government and E-Governance: Fundamentals of E-Governance - Definitions, concepts, and objectives, Stages and maturity models of e-governance; National E-Governance Initiatives - National E-Governance Plan (NEGP), Mission Mode Projects and implementation frameworks, Role of ICT in public service delivery.

E-Governance Models and Applications: Categories and Models of E-Governance - Technology policy, infrastructure, training, and consulting funds, Models: Digital Governance, Broadcasting/Wider Dissemination, Critical Flow, Interactive Service, Govt-to-Citizen-to-Govt; Major E-Governance Service Areas: Public grievance redressal (telephone, ration card, land records, police records), Rural and urban digital service delivery Contemporary Issues and Future Trends: Trends in E-Business and E-Governance - Artificial intelligence in e-business, Big data and analytics, Blockchain and smart contracts; Sustainability and Ethical Considerations -Data privacy, green IT, social responsibility