UNIQUE SERIES AKTU Syllabus
BMBF301

Strategic Management

L-T-P3-0-0 Credits3 Session2025-26 TypeTheory
Appears in 1 semester

MBA Banking & Financial Services · Sem 3 (Core)

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Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Strategic Management & Corporate Governance

5 hrs

Introduction: Meaning, nature, scope, and importance of strategy; Model of Strategic Management; Strategic Decision- Making Process. Corporate Governance: Composition of the Board; Role and Responsibilities of the Board of Directors; Trends in Corporate Governance; Corporate Social Responsibility (CSR). Case Studies and Latest Updates.

Unit2

Unit 2: Models of Environmental Scanning

9 hrs

Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis; Industrial Organization (IO) & the Structure Conduct Performance (SCP) Approach; Porter’s Five Forces Model; Understanding the Micro Environment: Resource-Based View (RBV) Analysis; VRIO Framework; Using Resources to Gain Competitive Advantage & its Sustainability; Value Chain Analysis. Case Studies and Latest Updates.

Unit3

Unit 3: Strategy Formulation

10 hrs

Strategy Formulation: Situational Analysis using SWOT Approach. Business Strategies: Competitive Strategy – Cost Leadership, Differentiation & Focus; Cooperative Strategy – Collusion & Strategic Alliances. Corporate Strategies: Directional Strategy – Growth Strategies, Stability Strategies & Retrenchment Strategies; Corporate Parenting. Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The Sourcing Decision: Outsourcing & Offshoring. Case Studies and Latest Updates.

Unit4

Unit 4: Strategy Implementation

10 hrs

Strategy Choice and Analysis: Scenario Analysis Process; Tools & Techniques of Strategic Analysis: BCG Matrix; Ansoff Grid; GE Nine Cell Planning Grid; McKinsey’s 7’S Framework. Strategy Implementation: Developing Programs, Budget and Procedures; Stages of Corporate Development; Organizational Life Cycle; Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy Implementation; Leadership and Corporate Culture. Case Studies and Latest Updates.

Unit5

Unit 5: Strategy Evaluation and Control

6 hrs

Strategy Evaluation & Control: Evaluation & Control Process; Measuring Performance: Types of Controls; Activity-Based Costing; Enterprise Risk Management; Primary Measures of Corporate Performance; Balanced Scorecard Approach to Measure Key Performance; Responsibility Centers; Benchmarking; Problems in Measuring Performance & Guidelines for Proper Control. Strategic Audit of a Corporation; Case Studies and Latest Updates.

Course Objectives6 points
  • Understand the fundamental concepts, models, and processes of strategic management.
  • Analyse the external and internal environments of organizations using relevant frameworks and tools.
  • Formulate effective business, corporate, and functional strategies based on situational analysis.
  • Evaluate and choose appropriate strategies using strategic analysis techniques.
  • Implement strategies effectively through structured programs and organizational alignment.
  • Evaluate strategic performance and apply controls to ensure strategic success and sustainability. Course Contents
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Define and explain the fundamental concepts, models, and processes of strategic management. K2: Understanding
  2. CO2Analyse external and internal environments using various frameworks to assess organizational positioning. K4: Analysing
  3. CO3Apply situational analysis techniques to formulate competitive, corporate, and functional strategies in diverse business contexts. K3: Applying
  4. CO4Evaluate strategic options using analytical tools for informed strategy choice. K5: Evaluating
  5. CO5Design and develop strategic implementation plans for effective strategy execution. K6: Creating

Suggested Readings (Latest Edition)

  1. Wheelen, L. Thomas and Hunger, David J.; Concepts in Strategic Management and Business Policy; Pearson Education.
  2. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen Schweitzer; Strategy – Theory and Practice; SAGE Publishing India.
  3. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
  4. David, Fred; Strategic Management: Concepts and Cases; PHI Learning.
  5. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and Cases; McGraw-Hill Education.
  6. Jauch, L. F. and Glueck, W. F.; Business Policy and Strategic Management; McGraw-Hill Education.

Official AKTU syllabus

This subject is on page 3, 4 of the original AKTU PDF.

Official AKTU syllabus PDF ↗