UNIQUE SERIES AKTU Syllabus
BMBAOM01

Supply Chain Analytics

L-T-P3-0-0 Session2025-26 TypeTheory
Appears in 1 semester

MBA Business Analytics · Sem 3 (Specialization: Operations (OM))

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Syllabus

5 units · 40 lecture hours
Unit1

Unit 1

8 hrs

Linking supply chain strategy with corporate strategy, Global Supply Chain Design, Supply Chain Restructuring, Supply Chain Metrics. Bullwhip Effect: Demand-Supply mismatch, causes of bullwhip effect – order, synchronization, order batching, trade promotions and forward buying, and shortage gaming.

Unit2

Unit 2

8 hrs

Supply Chain Profitability: Factors affecting supply chain profit, Demand-supply, mismatch and role of inventory, Price discounts, News vendor model and optimal order quantity, Risk Pooling.

Unit3

Unit 3

8 hrs

Forecasting and effect of forecast errors, Collaborative forecasting, Postponement and, Quick response system, Vendor managed Inventory, Pricing and revenue management.

Unit4

Unit 4

8 hrs

Supply Chain Coordination: Concept of double marginalization, Supply Contracts – buy, back contract, revenue sharing contract, quantity flexibility contract.

Unit5

Unit 5

8 hrs

Supply Chain Relationship Management: Importance of relationship management in SC, Supplier relationship management, Purchasing portfolio models, Customer relationship management, Relationship management frameworks

Course Objectives5 points
  • Understand and explain the concepts of global supply chain design and analyze the causes and consequences of the bullwhip effect.
  • Describe the drivers of supply chain profitability and evaluate the impact of risk pooling in supply chain operations.
  • Interpret and analyze forecasting methods and analyze the implications of forecasting errors on supply chain performance.
  • Explain the importance of supply chain coordination and apply knowledge of supply contracts to improve operational efficiency.
  • Discuss and evaluate the principles of supply chain relationship management and evaluate strategies to enhance collaboration among partners.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Understanding of global supply chain design and bullwhip effectK1, K2
  2. CO2Analyse supply chain profitability and risk poolingK2, K4
  3. CO3Understand forecasting and effect of forecasting errorsK2
  4. CO4Apply supply chain coordination concepts and supply contractsK2, K3
  5. CO5Apply supply chain relationship management practicesK2, K3

Suggested Readings

  1. Chopra, S., P. Meindl, D.V. Kalra, Supply Chain Management: Strategy, Planning, Operations, Pearson India, New Delhi.
  2. Cachon, G.P., C. Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, Tata McGraw Hill, New Delhi.

Official AKTU syllabus

This subject is on page 44, 45 of the original AKTU PDF.

Official AKTU syllabus PDF ↗