BMBAI206

IT Application -2

L-T-P2-0-2 Credits3 Session2024-25 TypeTheory
Appears in 1 semester

MBA Integrated · Sem 2 (Core)

Syllabus

5 units · 32 lecture hours
Unit1

Unit 1: Functions in MS Excel

8 hrs

Uses of various mathematical functions; Performing calculations using the SUM, MIN, MAX, COUNT and AVERAGE functions; Performing conditional operations and logical operations using the IF, SUMI, and COUNTIF.

Unit2

Unit 2: Data Analysis in MS Excel

8 hrs

Import, transform, combine, display and connect to data; Consolidate data; Perform what-if analysis by using Goal Seek and Scenario Manager; Look up data by using the VLOOKUP and HLOOKUP function; Working with data analysis toolkits for descriptive statistics, regression, correlation, exponential smoothing and moving average; Uses of solvers; Basic uses of R and Python for data analysis.

Unit3

Unit 3: Data Visualization

8 hrs

Create Pivot Tables; Modify field selections and options; Group Pivot Table data; Add calculated fields; Salient features of data visualisation with Pivot Charts; Manipulation in Pivot Charts; Applying styles to Pivot Charts; Drill down into Pivot Chart; Concept of dashboard and its uses in data visualisation. Uses of ggplot2 in R and Matplotlib in Python.

Unit4

Unit 4: Social Media Communication Etiquettes

Importance of social media; Precautions in social media communication; Professional networking and personal branding using social media; Understanding cyber threats and their preventions.

Unit5

Unit 5: IT in Business

8 hrs

Introduction to IT-based business systems; Impact and future of IT in business organisation, Overview of digital marketing, virtual reality and AI in business; Salient features of Transaction Processing System (TPS), Management Information System (MIS) and Decision Support System(DSS); Business case analysis on the uses of IT.

Course Objectives3 points
  • To help students understand and use various options for data analysis using MS Excel
  • To acquire sufficient expertise to perform advanced analysis of data.
  • To understand the scope of uses and impact of IT in business.

Suggested Readings

  1. MICROSOFT EXCEL 2019: DATA ANALYSIS&BUSINESS MODEL by L. Winston Wayne, Microsoft Press
  2. Excel 2019 All-In-One: Master the new features of Excel 2019 / Office 365, by Lokesh Lalwani, BPB
  3. AI and Business Rule Engines for Excel Power Users by Paul Browne, Packt Publishing.
  4. Computer Application in Business by Parameswaran R., S Chand
  5. Management Information System by Laudon, Pearson

Official AKTU syllabus

This subject is on page 16 of the original AKTU PDF.

Official AKTU syllabus PDF ↗