Concept and Scope of Rural Marketing : Nature and Characteristics of Rural Markets, Potential of Rural Markets in India, Rural Communication and Distribution. Scope of Agriculture Marketing, Difference in Marketing of Agricultural and Manufactured Goods.
Environmental Factors - Socio-Cultural, Economic, Demographic, Technological and Other Environmental Factors Affecting Rural Marketing.
and buying behavior; Rural v/s urban markets, customer relationship management, rural market research.
services in the rural markets with special reference to product planning; product mix, pricing Course Objective, pricing policy and pricing strategy, distribution strategy.
Promotion and Communication Strategy - Media planning, planning of distribution channels, and organizing personal selling in rural market in India, innovation in rural marketing. Marketing of various agricultural products in India
This subject is on page 37 of the original AKTU PDF.
