BMBAB108

Creativity, Innovation & Entrepreneurship

L-T-P2-0-0 Credits2 Session2024-25 TypeTheory
Appears in 1 semester

MBA Agribusiness Management · Sem 1 (Core)

Syllabus

5 units · 20 lecture hours
Unit1

Unit 1

4 hrs

Creativity and Innovation: Meaning, Difference Between Innovation and Creativity, Innovation types & Platforms, Business Model Innovation, Service Innovation, Design-led innovation, Improvisation, Large firm Vs. Start-up innovation, Co-creation and Open Innovation, Developing an Innovation Strategy, Sources of Innovation, Innovation Environment, Creative Destruction

Unit2

Unit 2

4 hrs

Entrepreneurship: Meaning, Definition and Concept, Factors Affecting Entrepreneurship, Characteristics and Skills of an Entrepreneur, Entrepreneur v/s manager. Concept of Intrapreneurship, Types of Entrepreneurs, Functions of entrepreneur, Entrepreneurial Decision- Process, Challenges Faced by Entrepreneurs and Changing Role of Entrepreneur. Women Enterprises, Social, and Rural Entrepreneurship, Entrepreneurial Failure & Entrepreneurial Eco System.

Unit3

Unit 3

4 hrs

Entrepreneurial Finance, Support to Entrepreneurs, Assistance and Entrepreneurial Development Agencies: Estimating Financial Funds Requirement; Sources of Finance — Banks, & Financial Institutions, Financing of Small-Scale Industries in Developing Countries. Role of Central Government and State Government in Promoting Entrepreneurship with Various Incentives, Subsidies, Grants, Export Oriented Units — Fiscal & Tax Concessions, Other Government Initiatives and Inclusive Entrepreneurial Growth. Overview of MSME Policy of Government In India, Role of Agencies Assisting Entrepreneurship: DICs, SSIs, NSICs, EDIINIESBUD, NEDB, Entrepreneurship Development Institute (EDI). New Initiatives Taken by Government to Promote Entrepreneurship

Unit4

Unit 4

4 hrs
  • From Idea to opportunity: Idea Generation- Sources and Methods, Identification and Classification of Ideas. Individual Creativity: Idea to Business Opportunity Process of New Venture and Its Challenges, Venture Capital, Angel Investing, Crowd funding
  • Developing a Business Plan: Business Planning Process: Elements of Business Planning, Preparation of Project Plan, Components of an Ideal Business Plan — Market Plan, Financial Plan, Operational Plan, and, Feasibility Analysis — Aspects And Methods: Economic Analysis, Financial Analysis, Market-, and Technological Feasibility.
Unit5

Unit 5

4 hrs

Launching a New Venture: Steps Involved in Launching a Business (Process Charts), Various Forms of Business Ownership, Registration of Business Units; Start-Up to Going IPO; Revival, Exit & end to aVenture.

Course Objectives5 points
  • The purpose of this course is to expose the student to the basic concepts of entrepreneurship, functions of entrepreneurs and problems faced by them in the real world
  • To provide insights to students in converting an Idea to an opportunity and develop understanding of various funding sources for a startup
  • Familiarizing the students with SME sector activities, venture capital financing and international entrepreneurial opportunities.
  • To understand the role of innovation and technical change in enterprise and global level economic performance
  • To understand the technological, human, economic, organizational, social and other dimensions of innovation
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Remember and comprehend basic concepts of creativity, innovation and entrepreneurshipK1, K2, K3 (Remembering, Knowledge, Comprehending)
  2. CO2Develop knowledge on Entrepreneurial Finance, Assistance and role of Entrepreneurial Development AgenciesK4, K5, K7 (Applying, Analyzing, Evaluating)
  3. CO3Develop understanding of converting an Idea to an opportunity and develop understanding of various funding sourcesK5, K7 (Analyzing, Evaluating)
  4. CO4Gain in depth knowledge of innovation and its various sourcesK1, K2, K5 (Remembering, Knowledge, Analyzing)
  5. CO5Develop understanding of various dimensions of innovation along with current trends and general awareness of innovation and startupK2, K6, K7 (Knowledge, Synthesizing, Evaluating)

Suggested Readings

  1. Roy: Entrepreneurship, OUP
  2. Ahmad, Ali and Bhatt, Punita.: Entrepreneurship in Developing and Emerging Economies, SAGE Publishing India
  3. Mitra, Jay: The Business of Innovation, 2017, SAGE Publishing
  4. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch Michael Peters Dean Shepherd, McGraw Hill
  5. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
  6. Kumar, Arya; Entrepreneurship; Pearson Education.
  7. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
  8. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford Publications.
  9. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.
  10. "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

Official AKTU syllabus

This subject is on page 18, 19 of the original AKTU PDF.

Official AKTU syllabus PDF ↗