BMBA254

Mini Project

L-T-P0-0-3 Credits2 Session2024-25 TypeLab / Practical
Appears in 1 semester

MBA Business Analytics · Sem 2 (Project)

Course Objectives5 points
  • To identify the key issues and challenges within a selected industry.
  • To prepare a comprehensive report on the application of business analytics in the chosen industry. Project Overview: During the second semester, Business Analytics students are required to select an industry of their interest for an in-depth analysis and prepare an individual project report. The focus should be on identifying industry-specific challenges and exploring the role of business analytics in addressing these challenges. Key Components of the Report:
  • Industry Challenge Identification: Analyze and identify the critical issues faced by the selected industry.
  • Application of Emerging Technologies: Investigate how emerging technologies are being, or can be, applied to solve these industry-specific challenges. Highlight case studies, use cases, or real-world applications where possible.
  • Feasibility Analysis: o Market Feasibility: Conduct a market analysis to understand industry trends, opportunities, and competitive landscape. o Technical Feasibility: Assess the practicality and readiness of the industry to adopt emerging technologies. o Financial Feasibility: Analyze the financial implications, including cost-benefit analysis and financial sustainability of the proposed solutions. Evaluation: The report will be prepared individually by each student and will be evaluated by an external examiner appointed by the university. The focus will be on the depth of analysis, application of business analytics concepts, and the feasibility of the proposed technological solutions.
Course Outcomes (COs)2 outcomes

After completion of the course student will be able to:

  1. CO1To gain knowledge of issues challenge of the industry
  2. CO2Learn to prepare report on the application of emerging technologies in the selected industryK2, K4, K6 (Knowledge, Applying, Synthesizing)

Official AKTU syllabus

This subject is on page 40 of the original AKTU PDF.

Official AKTU syllabus PDF ↗