BMBA251

Data Visualization Using Tableau

L-T-P0-0-4 Credits3 Session2024-25 TypeLab / Practical
Appears in 1 semester

MBA Business Analytics · Sem 2 (Lab)

Syllabus

5 units · 40 lecture hours
Unit1

Unit 1

8 hrs

Introduction to Data Visualization: Importance and principles of data visualization, overview of common chart types (bar charts, line charts, pie charts). Overview of Tableau: Introduction to Tableau, its features, and how it is used in business analytics. Tableau Interface: Navigating Tableau’s workspace, understanding Tableau’s key components (sheets, dashboards). Connecting to Data: Importing data into Tableau from Excel and CSV files, understanding data types and structures. Basic Visualizations: Creating simple charts (bar charts, line charts, pie charts) using Tableau’s Show Me feature.

Unit2

Unit 2

8 hrs

Connecting to Data Sources: Understanding data connections, importing data from multiple files. Basic Data Cleaning: Handling missing data, filtering data, and simple data transformations. Hierarchies and Groups: Creating basic hierarchies, groups, and sets to organize data. Sorting and Filtering Data: Sorting data in visualizations, applying basic filters to refine the data displayed.

Unit3

Unit 3

8 hrs

Creating Common Visualizations: Building bar charts, line charts, pie charts, and scatter plots. Using Colors and Labels: Customizing visualizations with colors, labels, and tooltips for better data interpretation. Simple Calculated Fields: Introduction to creating calculated fields for basic data analysis (e.g., total sales, profit margin). Combining Visualizations: Creating combined charts (e.g., bar and line chart) and understanding when to use them.

Unit4

Unit 4

8 hrs

Introduction to Dashboards: Understanding the purpose of dashboards, best practices for designing beginner-friendly dashboards. Creating Dashboards: Building a basic interactive dashboard using multiple visualizations. Dashboard Interactivity: Adding simple filters and actions to make dashboards interactive. Exporting and Sharing Dashboards: Exporting dashboards as images or PDFs, and sharing them with stakeholders.

Unit5

Unit 5

8 hrs

Case Study 1: Creating a sales report dashboard to visualize key metrics like sales and profits. Case Study 2: Analyzing customer data to create a basic customer segmentation dashboard. Review and Practice: Hands-on practice with real-world datasets, applying the concepts learned throughout the course.

Course Objectives5 points
  • To introduce students to the fundamentals of data visualization and the importance of visual analytics in business decision-making.
  • To provide hands-on experience with Tableau, enabling students to create, customize, and interpret basic data visualizations.
  • To teach students how to design simple interactive dashboards in Tableau for effective data presentation.
  • To equip students with the skills to connect to and prepare data for visualization in Tableau.
  • To enable students to use basic Tableau features to create insightful visualizations for business applications.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Students will understand the basic principles of data visualization and be able to explain the role of visual analytics in business contexts.K2 (Understand)
  2. CO2Students will be able to create and customize basic charts and graphs in Tableau, and interpret the visualized data.K3 (Apply)
  3. CO3Students will design and build simple interactive dashboards in Tableau to communicate data insights effectively.K5 (Create)
  4. CO4Students will connect to and prepare data from various sources in Tableau, including basic data cleaning and transformation.K4 (Analyze)
  5. CO5Students will apply fundamental Tableau features to create straightforward visualizations and analyses.K3 (Apply)

Suggested Readings

  1. Tableau For Dummies by Molly Monsey and Paul Sochan
  2. Learning Tableau: A Beginner's Guide by Joshua N. Milligan, Packt Pub Ltd
  3. Tableau 9: The Official Guide by George Peck
  4. The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios by Steve Wexler, Jeffrey Shaffer, and Andy Cotgreave, Wiley Publication
  5. Practical Tableau: 100 Tips, Tutorials, and Strategies from a Tableau Zen Master by Ryan Sleeper, O’Reilly Publication

Official AKTU syllabus

This subject is on page 35, 36 of the original AKTU PDF.

Official AKTU syllabus PDF ↗