BMBA202

Data Mining Techniques – Predictive Modeling& Pattern Discovery- Using R

L-T-P2-0-2 Credits3 Session2024-25 TypeTheory
Appears in 1 semester

MBA Business Analytics · Sem 2 (Core)

Syllabus

5 units · 40 lecture hours
Unit1

Unit 1

8 hrs

Data Mining: Overview, Motivation, Definition & Functionalities, Data Processing, Form of Data Preprocessing, Data Cleaning.: Missing Values, Noisy Data, (Binning, Clustering, Regression, Computer and Human inspection), Inconsistent Data, Data Integration and Transformation. Data Reduction: Data Cube Aggregation, Dimensionality reduction, Data Compression.

Unit2

Unit 2

8 hrs

Classification: Definition, Data Generalization, Analytical Characterization, Analysis of attribute relevance, Mining Class comparisons, Statistical measures in large Databases, Statistical-Based Algorithms, Distance-Based Algorithms, Decision Tree-Based Algorithms. Clustering: Introduction, Similarity and Distance Measures, Hierarchical and Partitional Algorithms. Hierarchical Clustering- CURE and Chameleon. Association rules: Introduction, Large Item sets, Basic Algorithms, Parallel and Distributed Algorithms, Neural Network approach

Unit3

Unit 3

8 hrs

Data Mining process- CRISP -DM Methodology, Data Collection and Business understanding, Data and Datasets, importing data into R, Data Preprocessing: Data Cleaning, Transforming variables, creating variables, Dimensionality Reduction, Modeling: Exploratory data analysis, dependency modeling using association rules, clustering, anomaly detection,

Unit4

Unit 4

8 hrs

Predictive analytics-Evaluation Metrics, Tree-Based Model, Support Vector Machines, Artificial Neural Networks and deep learning, Model Ensembles, Evaluation- The holdout and random subsampling, cross validation, bootstrap estimates, recommended procedures, reporting and deployment, Case Study.

Unit5

Unit 5

8 hrs

Transactional Dataset, Apriori Analysis, Generating Filtering Rules, Plotting, Sequential Dataset, Apriori Sequence Analysis, Understanding the Results, Business Cases

Course Objectives5 points
  • Understanding of data mining and its functions
  • Understanding of classification, clustering algorithms
  • To apply classification and clustering methods applicable to predictive analytics using R
  • Understanding of how to formulate predictive analytics using R
  • Understand pattern discovery using R
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Understanding of data mining and its functionsK2, K1 (Knowledge, Remembering)
  2. CO2Understanding of classification, clustering algorithms Comprehending(K3)K5 (Analyzing)
  3. CO3To apply classification and clustering methods applicable to predictive analytics using RK4 (Applying)
  4. CO4Understanding of how to formulate predictive analytics using RK4 (Applying)
  5. CO5Understand pattern discovery using RK5, K4 (Analyzing, Applying)

Suggested Readings

  1. Data Mining with R: Learning with Case Studies, Luís Torgo, Chapman and Hall/CRC; 2nd edition
  2. An Introduction to Statistical Learning with Applications in R" by Gareth James, Daniela Witten, Trevor Hastie, and Robert Tibshirani, Springer
  3. R Data Mining: Implement data mining techniques through practical use cases and real-world datasets, Andrea Cirillo, Packt Publishing; 1 edition
  4. R Data Science Essentials, By Raja B. Koushik, Sharan Kumar Ravindran, Packt Publishing

Official AKTU syllabus

This subject is on page 25, 26 of the original AKTU PDF.

Official AKTU syllabus PDF ↗