BMBA104BMLS104

Business Statistics and Analytics

L-T-P3-1-0 Credits3 Session2024-25 TypeTheory
Appears in 2 semesters · 2 branches

MBA Business Analytics · Sem 1 (Core, code BMBA104) · MBA Logistics & Supply Chain Management · Sem 1 (Core, code BMLS104)

Syllabus

5 units
Unit1

Unit 1

(10 Sessions): Descriptive Statistics Meaning, Scope, types, functions and limitations of statistics, Measures of Central tendency – Mean, Median, Mode, Quartiles, Measures of Dispersion – Range, Inter quartile range, Mean deviation, Standard deviation, Variance, Coefficient of Variation, Skewness and Kurtosis.

Unit2

Unit 2

(8 Sessions): Time Series & Index Number Time series analysis: Concept, Additive and Multiplicative models, Components of time series, Trend analysis: Least Square method - Linear and Non- Linear equations, Applications in business decision-making. Index Numbers: - Meaning, Types of index numbers, uses of index numbers, Construction of Price, Quantity and Volume indices: - Fixed base and Chain base methods.

Unit3

Unit 3

(6 Sessions): Correlation & Regression Analysis Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation.

Unit4

Unit 4

(8 Sessions): Probability Theory & Distribution Probability: Theory of Probability, Addition and Multiplication Law, Baye’s Theorem Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal distributions. Introduction to bivariate and multivariate data analysis (Cluster and Factor analysis)

Unit5

Unit 5: (8 Sessions) Hypothesis Testing& Business Analytics

Hypothesis Testing: Null and Alternative Hypotheses; Type I and Type II errors; Testing of Hypothesis: Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test) Concept of Business Analytics- Meaning types and application of Business Analytics, Use of Spread Sheet to analyze data-Descriptive analytics and Predictive analytics.

Course Objectives5 points
  • Understand the different basic concept / fundamentals of business statistics.
  • Understand the importance of measures of Descriptive statistics which includes measures of central tendency, Measures of Dispersion, Time Series Analysis, Index Number, Correlation and Regression analysis and their implication on Business performance.
  • Understand the concept of Probability and its usage in various business applications.
  • Understand the Hypothesis Testing concepts and use inferential statistics- t, F, Z Test and Chi Square Test
  • Understand the practical application of Descriptive and Inferential Statistics concepts and their uses for Business Analytics.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Gaining Knowledge of basic concept / Fundamentals of business statistics.K2 (Knowledge)
  2. CO2To compute various measures of central tendency, Measures of Dispersion, Time Series Analysis, Index Number, Correlation and Regression analysis a nd their implication onBusiness performance.K1, K4 (Remembering, Applying)
  3. CO3Evaluating basic concepts of probability and perform probability theoretical distributionsK3, K4 (Comprehending, Applying)
  4. CO4To apply Hypothesis Testing concepts and able to apply inferential statistics- t, F, Z Test and Chi Square TestK5, K6 (Analyzing, Synthesizing)
  5. CO5To perform practical application by taking managerial decision and evaluating the Concept of Business Analytics.K7, K4 (Evaluating, Applying)

Suggested Readings

  1. G C Beri – Business Statistics, 3rd ed, TATA McGrawHill.
  2. Chandrasekaran & Umaparvathi-Statistics for Managers, 1st edition, PHI Learning
  3. Davis, Pecar – Business Statistics using Excel, Oxford
  4. Ken Black – Business Statistics, 5th ed., Wiley India
  5. Levin and Rubin – statistics for Management, 7th ed., Pearson
  6. Lind, Marchal, Wathen – Statistical techniques in business and economics, 13th ed, McGrawHill
  7. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed., Pearson
  8. S. C. Gupta – Fundamentals of Statistics, Himalaya Publishing
  9. Walpole – Probability and Statistics for Scientists and Engineers, 8th ed., Pearson

Official AKTU syllabus

This subject is on page 10, 11 of the original AKTU PDF.

Official AKTU syllabus PDF ↗