UNIQUE SERIES AKTU Syllabus
BMB301

Strategic Management

L-T-P3-0-0 Credits3 Session2025-26 TypeTheory
Appears in 1 semester

MBA General · Sem 3 (Core)

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Syllabus

5 units · 36 lecture hours
Unit1

Unit 1

5 hrs

Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process. Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.

Unit2

Unit 2

8 hrs

Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis, Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using resources to gain Competitive advantage & its sustainability, Value Chain Analysis. Case Studies and Latest Updates.

Unit3

Unit 3

9 hrs

Strategy Formulation: Situational Analysis using SWOT approach Business Strategies: Competitive Strategy: - Cost Leadership, Differentiation & Focus, Cooperative Strategy: - Collusion & Strategic Alliances Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies. Corporate Parenting, Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The sourcing decision: Outsourcing & offshoring. Case Studies and Latest Updates.

Unit4

Unit 4

9 hrs

Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework. Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organizational Life cycle, Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and corporate culture, Case Studies and Latest Updates.

Unit5

Unit 5

5 hrs

Strategy Evaluation & Control: Evaluation & Control process, Measuring performance: types of controls, activity based costing, enterprise risk management, primary measures of corporate performance, balance scorecard approach to measure key Performance, responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for proper control. Strategic Audit of a Corporation. Case Studies and Latest Updates.

Course Objectives7 points
  • The objective of this course is to:
  • Understand the fundamental concepts, models, and processes of strategic management.
  • Analyze the external and internal environments of organizations using relevant frameworks and tools.
  • Formulate effective business, corporate, and functional strategies based on situational analysis.
  • Evaluate and choose appropriate strategies using strategic analysis techniques.
  • Implement strategies effectively through structured programs and organizational alignment.
  • Evaluate strategic performance and apply controls to ensure strategic success and sustainability.
Course Outcomes (COs)6 outcomes

After completion of the course student will be able to:

  1. CO1Define and explain the fundamental concepts, models, and processes of strategic management K2: Understanding
  2. CO2Analyze external and internal environments using various frameworks to assess organizational positioning. K4: Analyzing
  3. CO3Apply situational analysis techniques to formulate competitive, corporate, and functional strategies in diverse business contexts. K3: Applying;
  4. CO4Evaluate strategic options using analytical tools for informed strategy choice. K5: Evaluating
  5. CO5Design and develop strategic implementation plans for effective strategy execution. K6: Creating
  6. CO6Assess and control organizational performance to ensure strategic success and sustainability. K4: Analyzing

Suggested Readings

  1. Wheelen, L. Thomas and Hunger, David J.; Concepts in Strategic Management and Business Policy, Pearson Education,
  2. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen Schweitzer : Strategy - Theory and Practice.(SAGE Publishing India)
  3. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
  4. David, Fred; Strategic Management: Concepts and Cases; PHI Learning.
  5. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and Cases; McGraw Hill Education,
  6. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management; McGraw- Hill Education.

Official AKTU syllabus

This subject is on page 10, 11, 12 of the original AKTU PDF.

Official AKTU syllabus PDF ↗