BMB106

Creativity, Innovation and Entrepreneurship

L-T-P2-0-0 Credits2 Session2024-25 TypeTheory
Appears in 2 semesters · 2 branches

MBA General · Sem 1 (Core) · MBA Health Care & Hospital Management · Sem 1 (Core)

Syllabus

4 units · 20 lecture hours
Unit1

Unit 1

4 hrs

Creativity and Innovation: Meaning, the difference between innovation and creativity, Innovation types & Platforms, Business Model Innovation, Service Innovation, Design-led innovation, Improvisation, Large firm Vs. Start-up innovation, Co-creation and open innovation, developing an innovation strategy, Sources of innovation, Innovation Environment, Creative Destruction

Unit2

Unit 2

5 hrs

Entrepreneurship: Meaning, definition and concept, Factors affecting entrepreneurship, characteristics and skills of an entrepreneur, entrepreneur v/s manager. Types of entrepreneurs, functions of an entrepreneur, entrepreneurial decision-process. Social, rural and women Entrepreneurship, Case Studies of Successful Entrepreneurs, Entrepreneurial Failure

Unit3

Unit 3

5 hrs

Entrepreneurial Eco-System in India: Overview of MSME, Role of Central Govt & State Govt in supporting SMEs, subsidies, grants, export-oriented units - fiscal & tax concessions, other government initiatives and inclusive entrepreneurial growth Government e Market place (GeM), Zero effect Zero defect, Lean Manufacturing., Startup India, Stand Up India, Make in India, Innovate in India. Entrepreneurial Finance: Estimating financial requirements; Sources of finance — banks & financial institutions; Bootstrapping, Crowdfunding. Angel investing Venture Capital; IPO Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, NISBUD, Entrepreneurship Development Institute of India (EDII). New initiatives taken by the government to promote entrepreneurship. State Startup Ranking by DIPIT, State Innovation Ranking by NITI AAYOG (India Innovation Index),

Unit4

Unit 4

6 hrs
  • From Idea to Opportunity: Idea generation- sources and methods, identification and classification of ideas. Individual creativity: idea to business opportunity Process of New Venture and its Challenges.
  • Developing a Business Plan: Business Planning Process: elements of business planning, preparation of project plan, components of an ideal business plan: market plan, financial plan, operational plan, and Feasibility Analysis — aspects and methods: Economic analysis, financial analysis, market-, and technological feasibility, Business Model Launching a new venture, Growth and Sustainability.
Course Objectives4 points
  • The purpose of this course is to expose the student to the basic concepts of entrepreneurship, functions of entrepreneurs and problems faced by them in the real world
  • To provide insights to students in converting an Idea into an opportunity and develop an understanding of various funding sources for a startup
  • Familiarize the students with SME sector activities and the role of government agencies supporting SMEs.
  • To understand the process of a Business Plan
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Remember and comprehend basic concepts of creativity, innovation and entrepreneurshipK1, K2, K3 (Remembering, Knowledge, Comprehending)
  2. CO2Develop knowledge on Entrepreneurial Finance, Assistance and role of Entrepreneurial Development AgenciesK4, K5, K7 (Applying, Analyzing, Evaluating)
  3. CO3Develop understanding of converting an Idea to an opportunity and develop understanding of various funding sourcesK5, K7 (Analyzing, Evaluating)
  4. CO4Gain in depth knowledge of innovation and its various sourcesK1, K2, K5 (Remembering, Knowledge, Analyzing)
  5. CO5Develop understanding of various dimensions of innovation along with current trends and general awareness of innovation and startupK2, K6, K7 (Knowledge, Synthesizing, Evaluating)

Suggested Readings

  1. Roy: Entrepreneurship, OUP
  2. Ahmad, Ali and Bhatt, Punita.: Entrepreneurship in Developing and Emerging Economies, SAGE Publishing India
  3. Mitra, Jay: The Business of Innovation, 2017, SAGE Publishing
  4. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch Michael Peters Dean Shepherd, McGraw Hill
  5. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
  6. Kumar, Arya; Entrepreneurship; Pearson Education.
  7. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
  8. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford Publications.
  9. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.
  10. "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

Official AKTU syllabus

This subject is on page 14, 15 of the original AKTU PDF.

Official AKTU syllabus PDF ↗